By Ini Augustine
What exactly is Twitter, and why would anyone want to use it? Marco Rubio announced his presidential bid on Twitter, and famous stars are paid millions to promote products on Twitter. Your business can use Twitter to increase sales, customer engagement, and provide better customer service.






Stats:

• # of Users: 271 Million

• 500 MILLION tweets are sent each day

• 86% of all Twitter Users are Mobile

• 80% of World Leaders use twitter to communicate with their constituencies

Twitter limits messages to 140 characters per tweet.  Users send videos, pictures, and links, and this is where Twitter delivers real value for businesses. According to Hubspot, the average tweet gets clicked between 98-110 times.  Could your web site use 98-110 visits?  Would you like an additional 98-110 newsletter views?  Multiply those visits and views by the week, and that adds up quickly.

SocialWise Media Group has created an interactive, results oriented course to help businesses and nonprofits to harness the power of Twitter. This course shows learners how to send and receive tweets, add followers, and maximize the features of Twitter. Each student will leave with a functional, ready to use Twitter account. This course is available onsite at your company, online, or at our West Des Moines training center.

Want to learn more about social media? We do lunch & learns and corporate training too!

By  Ini Augustine
100% of the Fortune 500 are now using social media to hire for positions. Major retailers, like Zappos, are now only accepting applications via social media. This is a far cry from the days of paper resumes, yet many colleges and universities have not caught up with the digital hiring trends. Older workers looking for employment are still managing learning how to use digital media, much less apply for jobs with it. Yet having impressive, professional social media profiles can be a benefit in a competitive hiring market.


Here are 4 things you absolutely need to know about social media and the job search.

1. Know that even if you set profile to private, information may still be found. If it’s on the internet, it may eventually be found. Before you start applying for jobs, delete any information you aren’t comfortable with employer’s seeing. Know what is out there about you, and have an explanation for inconsistent information

1. Speaking of inconsistency, that is a huge red flag for many hiring managers. Make sure your information is consistent across all profiles. Name, experience, and qualifications should all be the same.
2. Have a profile. Having an SEO optimized, complete Linkedin profile is a must in the corporate world. It's difficult to be taken seriously without one. Also, being anonymous on the internet may not work in your favor as a job applicant. By being pro-active, and listing employer friendly social profiles, it's less likely HR will go searching for info.
3. Put just as much effort into your professional profile as you do with your resume, if not more. A professional profile pic.

SocialWise Media Group is the creator of The Smart Grad’s Guide to Social Media & the Job Search seminar series.  This course is great for colleges, Universities, student organizations, and non-profits. Have a question about using social media in the job search? , send us a message.






These are simple tips you can act on right away to improve your chances. Good luck withyour career search!